RESPONSIBILTIES: Project management, user research, user interviews, user testing, wireframing, prototyping, UX design
BACKGROUND
After unveiling the final Smallwares Wall displays, Chick-fil-A Training staff talked about one more crucial thing about the cleaning tools: It was a very confusing process to actually order items. Items could be found under three separate catalogs, and they had to be ordered from a myriad of places depending on the tool and manufacturer. In addition, different manufacturers used different part number systems, which further led to confusion.
While the scope of the Smallwares project only encompassed the physical displays, I decided to take advantage of the Wall’s already-incorporated iPads to design a microsite.
WIREFRAMING
Training staff made it very clear what a hassle ordering could be. The main things I wanted to link each item to were:
Its corresponding part number
Where to order
Its use
This would allow Operators attending Training classes to order the tools they liked on the spot. Or if they didn’t have the time to do so, they could simply email the information to themselves through the site.
To facilitate this process, I fashioned the microsite after the same layout as the Smallwares Wall, so users could easily find the tool they wanted even without knowing the tool’s name or part number. The site was hosted by eTrain, CFA’s internal training website, which Trainers and Operators were already familiar with.
USER TESTING
I brought a mockup of the microsite in the form of an interactive PDF to one of the Training classes, and asked real Operators and Trainers to try it out. I observed how they navigated through the pages unprompted.
Overall, users were ecstatic at the idea of having one cohesive place to find all the relevant information they needed for ordering, and had no problems with navigation. The only additional thing Trainers wanted to include was pricing for each item.
FUTURE STEPS
In order to evolve the design from a mockup to a fully functioning microsite, a synthesized ordering catalog needs to be created and stored online.